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Marketing, Content & Communications Sector

Marketing, Content & Communications Sector Icon
  1. Describe your sector in a nutshell.

The Marketing, Content and Communications sector is all about selling, connecting with audiences and shaping the public perception of brands. Our job is to communicate effectively, persuade, and inspire action. We do this through various channels, like social media, content marketing, public relations, podcasts, and more.

  1. What are the different career opportunities/jobs available in your sector?

The opportunities in our sector are numerous and span various specialties: from Brand Managers, Marketing Executives, Public Relations Officers, Content Creators, Social Media Managers, SEO Specialists, Copywriters, Podcast Producers, and many more. One thing to note is that those who work within this industry wear many hats and often flit between career specialisms. 

  1. What’s interesting/fun about your sector/industry? Why should a young person want to work there?

Our industry is dynamic, creative, and constantly evolving. We get to work on different projects and campaigns that reach audiences globally. We’re also at the forefront of technological advances, with the chance to utilise the latest platforms and trends to engage with our target audience. It’s a sector where creative ideas and strategic planning come to life.

  1. What skills/qualities do you look for in someone wanting to join your sector?

We seek creativity, strategic thinking, excellent communication skills, and a strong understanding of digital marketing tools and trends. Writing skills are essential in finding the appropriate message that will resonate with your audience – so much of what we do needs excellent communication skills. A passion for storytelling, an eye for detail, and an entrepreneurial mindset are also important.

  1. What is demand looking like in your sector? How do you think this will change in the future?

The demand for marketing and communications professionals is consistently high, especially with the rise of digital marketing and e-commerce. As businesses recognise the need for a strong online presence, this demand will grow even further.

  1. What is the approximate salary range people can earn?

Entry-level marketing and communications roles might start around £20,000 – £30,000 per year. With experience and specialisation, individuals earn upwards of £60,000 – £100,000 annually, especially in leadership roles.

  1. What career pathways are available for a young person wanting to join your sector? (University and non-uni routes)

Marketing is essentially a business-related function so a degree in Marketing and/or Business are valid. For those hoping to join a more creative route, PR, Design, Media and Communications or a related field is common. There are non-university routes too. Relevant work experience, internships, or apprenticeships are valuable. Certifications in Google Ads, SEO, social media management, and content creation can be beneficial. Also, showcasing your skills through a personal blog, social media page, or portfolio can be a good starting point.

  1. Any advice you would give to a young person wanting to join your sector?

Stay curious and keep learning. The industry changes quickly, so staying updated with the latest trends and technologies is crucial. Build your portfolio to showcase your skills and creativity. Network as much as possible; connections can often lead to opportunities. Most importantly, cultivate your passion for storytelling and connecting with people, as it’s at the heart of what we do.

Get in Touch

We encourage young people to reach out to their careers teams in their schools and universities, or engage directly with the industries featured here.